Special Price with 50% Discount for first 100 enrollments.

This program is designed to elevate your skills and provide you with a roadmap to combine psychology with creativity and design.

"Designing without psychology is like navigating a maze without a map – you'll find yourself lost and unsure of where to go next." - Massimo Ingegno

In this exclusive course, in partnership with Thammasat Design Center and the acclaimed Make it Toolkit, you will delve into the exciting world of behavioral design and gamification. Taught by global experts Massimo Ingegno, Trang Suwannasilp, and Tareef Jafferi, this program is designed to elevate your skills and provide you with a roadmap to combine psychology with creativity and design.

What you will get from this course?
You will delve deep into the laws that govern human behavior, gaining insights into the intricacies of human actions and reactions. They will explore fundamental questions such as why behavior changes in different contexts and why monetary incentives sometimes fail or even backfire. The course will equip learners with a systematic process for designing persuasive and engaging experiences that foster long-lasting behavior changes. This is achieved through an in-depth exploration of 15 actionable strategies, each accompanied by a range of associated tactics. Moreover, recognizing the importance of ethical considerations in this powerful field, the course places a strong emphasis on responsible application. Participants will learn not just how to influence behavior effectively, but also how to do so with integrity and ethical responsibility, ensuring that their interventions are both impactful and respectful of their audience.

Who can learn this course?
This course is open to anyone engaged in the "business of changing behavior." It's ideal for HR professionals focusing on employee engagement, marketers developing campaigns and loyalty programs, and product and service designers looking to create more effective user and customer experiences. Additionally, it's highly beneficial for parents and teachers who seek effective methods to engage and influence the behavior of children and students. Essentially, if your goal is to understand and drive behavior change in any context, this course offers valuable insights and tools to help you succeed.

What knowledge background should learners have?
No specific background is required to enroll in this course. It is designed to be accessible and beneficial for individuals from a variety of fields and experience levels. The only prerequisite is a passion for psychology and experience design in all its forms. This includes an interest in various aspects of communication, products, and services. Whether you are new to these concepts or seeking to deepen your existing knowledge, your enthusiasm for understanding and applying psychological principles in design is what will make this course truly rewarding for you.