Digital Marketing Specialist

This role will develop, implement, track, and optimize digital / online marketing campaigns to acquire new customers and deliver product/campaign volume goals.
Digital encompasses SEO/SEM, click-through campaigns, paid search, display/banner ads, mobile, and performance-based social media campaigns.

This individual will manage, maintain, and optimize the company website while regularly reporting on web analytics. This role requires strong analytical and implementation skills, as well as the ability to collaborate and communicate well. 

THE RESPONSIBILITIES:

  • Create and monitor digital marketing campaigns for online channels (website and social media, e.g., Facebook, Twitter, and Instagram, etc.)
  • Writing creative, succinct and engaging copy for variety of projects/products including marketing materials (brochures, flyers etc.), eDMs, web banners, social media materials, recruitment collaterals, etc.
  • Plan, develop, and implement digital programming and communication campaigns across products and services to attain business goals.
  • Collaborate with the marketing team to enhance marketing campaigns on the website and utilizing all digital programming available. Work closely with the Graphic Designer to create high-performing campaign materials.
  • Coordinate digital/offline campaigns with Merchandiser, BI team, Operation team, and external media agency.
  • Calculate and optimize campaign ROI through the use of A/B testing and analytics.

REQUIREMENTS:

  • Bachelor’s degree in Marketing, Digital Marketing, or Communications
  • 1 -2 year experience in FMCG, consumer goods, retail, advertising agency or Ecommerce.
  • Deep and broad understanding of digital marketing and production with proven ability to manage and optimize web pages to achieve business results
  • Strong sense of brand and editorial voice; the ability to harmonize message across multiple channels and marketing vehicle.
  • Proven ability to track and optimize digital analytics and website performance
  • Experience reporting on campaign ROI and website analytics
  • Ability to work under tight time constraints and manage multiple projects across several products/services simultaneously
  • Proven ability to work collaboratively and provide ongoing innovation
  • Strong communication and project management skills
  • Expertise across digital marketing mediums (company website, paid search, mobile, SEO/SEM, display/banner ads, social media)

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